Who does Wendy work with?

Wendy works with senior leaders, executives stepping into broader responsibilities, and leadership teams navigating change. She also partners with HR and talent leaders to design leadership development programmes around organisational priorities.

What informs Wendy’s approach?

Her approach combines multinational experience across finance and people leadership with professional coaching and facilitation. She starts by understanding the business context, then focuses on the behaviours, relationships and decisions that will make the greatest difference.

How can we explore working together?

Start with a confidential conversation about your leadership or organisational needs. Wendy will help you consider whether executive coaching, leadership team development or a tailored programme is the right fit.

COACH WENDY WONG, PCC

Executive Coach for Senior Leaders and Leadership Teams

Wendy Wong is Managing Partner of PETADIRI Leadership Development & Advisory, based in Malaysia and working with leaders across Asia Pacific.

She brings more than 25 years of multinational leadership experience across finance, human resources and organisational leadership, alongside a decade of coaching experience.

Wendy helps senior leaders and leadership teams navigate complexity, strengthen influence and lead change with greater clarity and confidence.

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Business Understanding. Human Insight.

Wendy understands both the commercial demands of leadership and the human dynamics that shape performance. Her career spans finance and people leadership at multinational organisations including Mars, Electrolux and Ernst & Young, with regional leadership responsibilities across Southeast Asia and India at Mars.

As an ICF Professional Certified Coach, she helps leaders connect personal insight with business realities: a difficult stakeholder relationship, a broader leadership role or a team struggling to turn agreement into action.

Her work can connect individual coaching with team facilitation and leadership development, addressing both how a leader leads and how people work together.

How Wendy Works

DIAGNOSE

Start with the business realities, leadership pressures and relationship shaping the challenges.

02

DESIGN

Shape goals and experiences around the priorities that matter, using reflection, dialogue and relevant assessments.

INTEGRATE

Turn learning into practical changes in conversations, decisions and everyday leadership behaviours.

04

SUSTAIN

Review what is changing, work through obstacles and strengthen follow-through over time.

03

01

Diagnose before you design

Meet Coach Wendy Wong

Professional Credentials & Experience

25+ Years of Corporate Leadership Experience
Former Regional HR and Business Leader
ICF Professional Certified Coach (PCC)
Certified MBTI® Practitioner
Bachelor of Business in Accounting, RMIT University
Former chartered accountant, with CA (Malaysia) and CPA Australia qualifications
Executive education at Harvard Business School and the Center for Creative Leadership

Why Leaders Work With Coach Wendy Wong

Leaders come to Wendy when the stakes are high and the answers are not obvious. She helps them see their situation clearly, test new approaches and follow through. Read what clients say about working with her.

Read Client Experiences

Author of The Unseen Game

Why do equally capable people experience different career outcomes?

In The Unseen Game: Hidden Rules to Get You Promoted, Wendy explores the less visible dynamics that shape recognition, influence and advancement. The book helps readers understand their own patterns, navigate relationships and take greater ownership of their leadership journey.

Explore the Book