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Coach Wendy WonG

 Managing Partner, Petadiri

  • Passion for People Development

  • 25 years of Corporate Experience growing businesses

  • Senior Leadership Roles

  • Certified Coach

  • Chartered Accountant 

  • Certified HR Professional

EXperience and Expertise:

People Development

Enhanced the development experiences and career paths for succession planning. Through the years, she has helped transition more than a handful of leaders into leadership team roles.

Organizational Development

Developed future organisation design for all functions and countries across Southeast Asia;  Integrated different businesses through mergers and acquisitions.

Employee Engagement

Moving teams and organisations from lowest quartile to the highest quartile, whilst the business continues to deliver high earnings.  This has been achieved again and again under her leadership with different teams.

Policies and Practices

Coach Wendy has led an organization to an externally recognised GOLD in the Global CSR Awards under the best Workplace Practices Category;

"We are Leadership Accelerators, game-changing business performances through talent development." - Coach Wendy Wong


Coach Wendy Wong is a Leadership Performance Coach dedicated to doing what she does best - expanding leadership mindsets and behaviours for higher performance and engagement.


She specializes in supporting leaders, i.e. C-Suite Executives, Global & Regional Leaders, Business Owners, and their teams through transitions, especially in times of change. 


Coach Wendy has profoundly impacted leadership dynamics across a broad spectrum of countries, focusing primarily on Singapore, Indonesia, Malaysia, Vietnam, the Philippines, Australia, New Zealand, India, and Hong Kong. Her coaching expertise extends beyond these regions, having also guided leaders in Europe and the USA. Through her dedicated coaching, Wendy continues to shape the global landscape of leadership, fostering growth, innovation, and excellence among professionals worldwide.

Her work as Chairman for the International Coaching Week, Malaysia (ICW 2019) was globally recognized for breaking new milestones that contributed to the Chapter earning "Honouree" for the first time in 18 years!

In her coaching practice, Coach Wendy seamlessly blends warmth with a direct approach, offering insights that are both clear and impactful. Her methodical style cuts through complexity, empowering clients to achieve their goals in their own authentic way. Coach Wendy's commitment to simplicity does not reduce the depth of her coaching. Instead, it enhances the accessibility and influence of her expertise.

Her coaching is infused with a deeply personal touch, reflecting her innate ability to connect and empathize. This connection ensures that every client feels genuinely heard and valued, fostering an environment of trust and openness. Coach Wendy skillfully adapts her coaching to meet the unique needs and personalities of her clients, delivering a tailored experience that resonates on a personal level and drives meaningful change.


Prior to her current role as Managing Partner of Petadiri Leadership, Wendy had over 25 years of multinational corporations growing businesses across Asia. 


Wendy Wong is an excellent coach. In the subtlest way she drove me to look at myself retrospectively, to tap on my strengths to see if it matches what I am actually seeking for. She guided me towards creating a matrix that would address my needs and desires against my strengths, traits and capability. She also ushered me into a reality check which made lots of sense to me in making my career choices. A coach like her can make a meaningful difference in helping you make the right choices for yourself!

S. Periasamy,  General Manager o MCEF Malaysia

Wendy is very focused on what she does. What I like about her approach is that she exceeds expected outcomes through a process that encourages clarification and builds alignment. She is very competent & engages stakeholders well. She also uses her coaching skills to get autonomy & accountability. Once she accepts an assignment, she is 100% committed.
That's the reason when Wendy accepted the role as Chairman the International Coaching Week 2019 (ICW 2019), it was the MOST SUCCESSFUL ever breaking new grounds and milestones.

This is one of the major reasons ICF Malaysia, FIRST-TIME IN 18 YEARS, was globally awarded an HONOREE in ICF Chapter Recognition event held on 28 Oct 2020!
As the ICF President (2108-2020), I am delighted with this outcome and I would not hesitate to recommend Wendy’s services. Her work ethics and quality is outstanding.

Jeff Cheah,  President of the International Coaching Federation, Malaysia

Holistic leadership development is the phrase that comes to mind when I think about Coach Wendy.  I have had the pleasure of knowing Wendy in Dec 2019.  I was impressed with Wendy's ability to formulate forward-thinking strategies and planning.  And of course, her optimism. 


If you are looking for a coach who can effectively support your growth acceleration, I highly recommend Coach Wendy.

A. Murukesvan, Chief Representative Handelsbanken Kuala Lumpur Representative Office. 

Wendy’s executive coaching focuses on effective ways to communicate individual values and the contribution to leadership. Through the process one can no longer be apolitical. Wendy creates and nurtures the confidence with others in the organization to solve long and short range challenges. If you ever wondered why you are not receiving due recognition for your work and value to the company, reach out to Wendy. I have nothing but admiration for her sincere work and achievements.

Dr Thanaletchumi Sathasivam EBM CTC, HOD Productivity & Prog Mgt, Oil  & Gas Industry

Wendy is passionate about helping others benefit from her coaching expertise, which she draws from her vast experience as HR corporate leader. Her strength lies in the ability to command the client’s trust and respect to open up the coaching conversation while applying the coaching techniques to eventually unlocking their potential. 


I would recommend Wendy to anyone seeking her coaching.

KM Gan (ACC),  Vice President Learning & Development of a Financial Institution

Wendy has facilitated several coaching sessions for me and each time we talk I take steps forward toward my goal. Bottom line -- she helps me move toward the results I want. She does this through a trustworthy process, her intuitive listening, and her positive, probing questions. The time I spend in conversation with her is always worthwhile, and I keep coming back for more. Thank you, Wendy.

Brian Fulghum, Learning and Development, Norwegian Refugee Council


Wendy is my coach from a peer coaching programme. Knowing Wendy's years of experience in leadership position from global enterprises, I look to her as my sounding board for both business and personal development related issues. As her coachee and a fellow coach, I must say that Wendy is definitely one of the finest coaches I have ever come across. There is an incredible calming quality about Wendy, which I believe comes from her inscrutable ability to listen deeply, so deeply she is able get you grounded instead of fluttering about. And from there, she would draw out key insights and perspectives that many coaches would have overlooked. Wendy is definitely a rising star and a force to be reckoned with in the coaching world. I would recommend Wendy anytime.

Janet L.,  Business Director of IO Resources

Wendy is a coach beyond passion!  She has the professional skills that will help people develop their potentials.  I highly recommend her as a coach for her great transformative values.

Amanda L., Regional Director of Student Experience,

University of the West of England, UK

Thank you for sharing your passion for people. It rekindles my passion too.

Tan, A, AJT Consultancy Service

Wendy was really helpful in my consultation with her. She can capture the essence of your character and your struggles very quickly and applied techniques that help you identify your wants and needs in a career as well as identifying what are the next steps of action to take. She is also very encouraging that by the end of the session, you do see light at the tunnel! Thanks, Wendy

Nadia, Health and Wellness, Malaysia


I worked with Wendy for almost 3 years in the South-East Asia / India Leadership Team and during that time was impressed with how Wendy as head of HR helped us in building a completely new team and a new business unit. I really valued Wendy’s opinions on a broad range of business topics and admired her passion for people development which led to a step-change in the quality of leadership pipeline in the region. Wendy is a true HR professional and it was a pleasure working with her.

P. Lekawski, General Manager for Southeast Asia and India

of a multinational FMCG

I worked with Wendy at Mars Inc from 2001 until 2012. During this tenure Wendy changed from a Finance role into an HR role. In this role her true passion shone through. She is an active listener and is able to coach and direct people in the right direction accordingly through self-discovery and consultation. She is very familiar with Myers Briggs, Lominger, Gallup Q12 Survey and Creating and Managing High Performance Teams. Congrats Wendy with going on your own now by doing what you like and do best. I know you will succeed.

B. V. Hoek, Country Manager, multinational technology company

I worked with Wendy during my time in Mars. She was one of a few of my wonderful managers. She was strict, but caring to me. I learned from her a lot, from her working style to her leadership. The experience from that period of my life is really precious on my career development. If I have a chance to work with her again, I definitely will take it.

Tran T. H., Finance Director, Vietnam

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