The Power of Personality Profiling in Executive Coaching: Why Self-Awareness Matters
- Team Petadiri
- Mar 18
- 4 min read
A Leadership Blind Spot That Changed Everything
A few years ago, I coached a senior leader who was brilliant on paper—highly strategic, results-driven, and respected for her expertise. But something wasn’t clicking. Her team wasn’t engaged, decisions were being second-guessed, and she felt frustrated by constant resistance.
In our executive coaching session, we used MBTI personality profiling, and a major insight emerged—her leadership style clashed with how her team processed information and made decisions.
She was an INTJ (The Eagle - The Visionary Strategist), always five steps ahead, focused on efficiency and logic. Her team, however, was dominated by Feeling (F) types, who thrived on connection, values, and collaboration.
Once she understood this, she adjusted her approach—she started framing decisions with purpose, allowing space for discussion, and bridging the gap between vision and connection. Within months, team morale improved, performance surged, and she stepped into a more confident, adaptable leadership style.
This wasn’t about changing who she was.
It was about mastering self-awareness and using it as a leadership superpower.
Why Executive Coaching Helps Leaders Master Self-Awareness
What separates exceptional leaders from average ones?
It’s not just technical skills, business acumen, or experience. It’s self-awareness.
How can executive coaching help?
Through executive coaching, leaders learn more deeply to understand their personality strengths, leadership tendencies, and blind spots. This process is can help the leader:
✅ Make better decisions based on their cognitive style
✅ Communicate more effectively with diverse teams
✅ Build high-performance cultures that retain top talent
✅ Navigate complexity and change with confidence
This is why I often use MBTI personality profiling is a self-awarness tool in my executive coaching process. Through the virtual space, we can debrief our clients not just in Malaysia, but across the globe. It’s used by Fortune 500 companies, high-growth startups, and top leadership development programs worldwide.
But why does it work so well?
1. Decision-Making & Leadership Clarity
Every leader processes information and makes decisions differently. Some prefer logic and structure, while others thrive in fluid, people-driven environments.
For example:
A CEO with an ENTJ (The Lion - The Decisive Commander) personality excels in bold decision-making but may need to slow down to ensure buy-in from stakeholders.
An INFP (The Narwhal - The Idealist Dreamer) leader brings deep vision and empathy, but might struggle with asserting their ideas in high-pressure environments.
By understanding your MBTI leadership style, you can refine how you think, communicate, and lead—ensuring you operate at peak performance.
2. Team Performance & Leadership Influence
One of the biggest leadership mistakes? Assuming everyone thinks and works like you.
Great leaders know that teams thrive when different perspectives are recognized and leveraged.
For example:
A Thinking (T) leader like ISTJ (The Bee – The Reliable Organizer) might expect logical arguments** in decision-making, but a Feeling (F) team may need to understand the emotional and human impact first.
An Extraverted (E) leader like ESTP (The Cheetah – The Bold Risk-Taker) might dominate meetings with ideas**, while an Introverted (I) team member needs space to reflect before speaking up.
When leaders adapt their style to fit their teams, performance skyrockets.
3. Executive Growth & Long-Term Success
The best leaders never stop evolving.
MBTI personality profiling isn’t about putting people into boxes—it’s about expanding your leadership range so you can operate at your highest potential.
For example:
If you’re naturally structured and methodical (J-type), learning to embrace flexibility and ambiguity (P-type skills) can help you navigate high-stakes leadership roles.
If you tend to rely on gut instincts (N-type), improving data-driven decision-making (S-type skills) can sharpen your strategic advantage.
The more leaders develop these complementary skills, the more unstoppable they become.
Elevating Leadership Through Executive Coaching
At Petadiri Leadership, I’ve worked with CEOs, senior leaders, and high-potential executives across multinational companies to unlock their leadership potential through personality profiling.
By integrating MBTI coaching into executive development, I help leaders:
✅ Gain clarity on their leadership identity
✅ Understand how to lead high-performing teams
✅ Break through career plateaus and step into bigger roles
And now, it’s your turn.
🌟Your Leadership Growth Starts Here 🌟
Are you ready to unlock the true leader within you?
If you’re ready to take your leadership to the next level—not just in Malaysia, but globally—I invite you to experience executive coaching designed for building self-awareness.
What You'll Gain:
✨ Strategic Vision:
Develop a clear and compelling vision for your team or organisation.
✨ Effective Communication:
Master the art of communication to inspire and motivate others.
✨ Decision-Making Mastery:
Make informed and impactful decisions with confidence.
✨ Conflict Resolution Skills:
Navigate challenges and turn conflicts into opportunities for growth.
✨ Emotional Intelligence:
Enhance your self-awareness and cultivate positive relationships.
✨ Goal Achievement:
Set, prioritise, and achieve your leadership goals with precision.
Why Choose Our Leadership Coaching?
✅ Tailored Approach: Our experienced coaches customise sessions to address your unique needs and goals.
✅ Proven Results: Join a growing list of successful leaders who have transformed their careers through our program.
✅ Support: Benefit from continuous guidance and support throughout your leadership journey.
✅ Flexible Schedule: We understand your busy lifestyle – sessions are designed to fit seamlessly into your schedule.
Take the first step towards becoming the leader you aspire to be! Unleash your leadership potential – because exceptional leaders are made, not born!
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